Taking Great Videos for Social Media

A Simple Guide to Taking Great Videos for Social Media

You don’t need fancy equipment or a full production team to create great videos for social media. The most effective content today is clear, authentic, and easy to consume. Whether you’re a business owner, creator, or realtor, mastering a few basics can instantly elevate how you show up on camera.

Start With Good Lighting

Lighting matters more than almost anything else. Natural light is your best friend. Face a window whenever possible and avoid overhead lighting that creates harsh shadows. If you’re filming at night, a simple ring light placed at eye level can make a big difference.

Keep the Camera Eye-Level

Set your phone at eye level rather than looking down or up at the camera. This creates a more natural, confident presence and helps your audience feel like you’re speaking directly to them. Always film vertically unless the platform specifically calls for horizontal video.

Check Your Background

Choose a clean, uncluttered background that doesn’t distract from your message. A neutral wall, styled office, or outdoor setting works well. Small brand touches like plants, artwork, or signage can elevate the shot without overpowering it.

Prioritize Clear Audio

If your audience can’t hear you clearly, they won’t stick around. Film in a quiet space and avoid areas with echo or background noise. If you record often, a simple clip-on microphone is a worthwhile investment.

Keep It Short and Intentional

Attention spans are short. Start with a clear hook in the first few seconds and stick to one main idea per video. You can always break longer thoughts into a series of videos rather than trying to say everything at once.

Be Yourself

The best-performing videos feel human, not rehearsed. Speak the way you naturally would, smile, and don’t worry about being perfect. Authenticity builds trust faster than polished perfection ever will.

Creating great videos is a skill you build over time. Start simple, stay consistent, and remember that confidence grows with every post.