A great example of a long-lasting, recognizable brand is Ryan Serhant. While many know him for luxury real estate and television, what truly sets his brand apart is consistency and clarity. Ryan didn’t build his reputation on chasing trends. He built it by showing up daily with a clear message, strong personal presence, and value-driven content.

One of the biggest mistakes businesses make on social media is trying to be everywhere at once. The truth is, you don’t need every platform to grow. You need the right platforms, used consistently and intentionally.

The best-performing videos feel human, not rehearsed. Speak the way you naturally would, smile, and don’t worry about being perfect. Authenticity builds trust faster than polished perfection ever will.

Creating great videos is a skill you build over time. Start simple, stay consistent, and remember that confidence grows with every post.

As we slide into a new year, a lot of people are feeling the itch.
A shift. A spark. A “there has to be something more aligned for me” moment.

If you’ve been craving a career change in 2026 — whether that means stepping into social media management, growing a creative side hustle, or finally building the flexible business you’ve been dreaming about — I want to personally invite you into what we’re building next.

On the surface, it might look simple — posting content, following trends, replying to comments. But beneath that surface lies one of the most complex and fast-evolving disciplines in marketing today.

If you haven’t thought about Pinterest since the days of DIY wedding boards and dream kitchens — it’s time to take another look.

Your 2025 small business marketing checklist — the essential tools, systems, and strategies to help you grow online with confidence.

5 Reasons Your Business Needs a Marketing Strategy

Instagram continues to evolve at a rapid pace, introducing new features, metrics, and experiences that impact how brands, creators, and businesses use the platform. In September 2025, several updates stood out as especially relevant for marketers. Below, we break down what’s new — and how you can take advantage of it.